is pro-poor tourism (PPT)?
PPT is not another form of tourism as most people tend
to think but it is an approach that seeks to utilize
tourism as strategic tool to alleviate poverty among
the marginalized communities. Any form of tourism can
contribute to poverty reduction. For this to happen,
specific ways need to be identified in which tourism
businesses as well as tourists can directly and indirectly
generate benefits for the poor. This is what Pro-Poor
Tourism (PPT) is all about. PPT can be defined as tourism
which provides net benefits for poor people. PPT is
not a specific tourism product or sector. It is not
the same as eco-tourism or community-based tourism,
although these forms of tourism can be pro-poor; i.e.
they can bring net benefits to the poor.
essence, PPT is an overall approach to tourism development
and management aiming at unlocking opportunities for
the poor to obtain benefits from tourism. There is overlap
between PPT and sustainable tourism. The latter refers
to tourism that leads to the management of all resources
in such a way that economic, social, and aesthetic needs
can be fulfilled while maintaining cultural integrity,
essential ecological processes, biological diversity
and life support systems. The main thrust is on environmental
sustainability. Social benefits are just one aspect
of sustainability, whereas for PPT poverty is the core
focus and environmental sustainability is a means to
and poverty reduction
Tourism is a massive and growing industry already affecting
millions of the poor, so a marginal improvement could
generate substantial benefits. Also, tourism has advantages
over other sectors in relation to poverty reduction.
Tourism is a very diverse industry which increases the
scope for wide participation (e.g. informal sector).
In tourism, the customer comes to the product, offering
opportunities to make additional sales (linkages). Tourism
is more labour-intensive than many other sectors, such
as manufacturing, and employs a higher proportion of
women. Tourism products can be built on natural and
cultural resources which are often some of the few assets
that the poor have. Tourism may have potential in countries
and areas which have few other competitive exports.
for making tourism more pro-poor
a) Increasing economic benefits; through expanding business
opportunities for the poor, expanding employment opportunities
for the poor, and enhancing collective/community income
and access to infrastructure and/or basic services intended
to support tourism but also benefiting the poor.
b) Enhancing non-economic benefits; capacity building,
training, empowerment, mitigating the environmental
impact of tourism on the poor, and addressing social
and cultural impacts of tourism.
c)Policy/process reform; building a more supportive
policy and planning framework, promoting participation,
and bringing the private sector into pro-poor partnerships.